Crafted Media to turn up the volume for Audio-T

14/05/10

We’re incredibly excited to announce that Crafted Media have been appointed by Audio-T to redesign & develop the nationwide retailer’s online store.
 
Audio-T has been one of the premier retailers of hi-fi equipment since 1966, dedicated to offering the best hi-fi equipment on the market, backed up by impeccable service. With a nationwide chain of stores, Audio-T started discussions with Crafted Media regarding the strategic benefits of taking their online presence to the next level. Crafted Media have now been appointed as digital agency partner, and are ready to meet the needs of this exciting project, from initial designs through to elements of bespoke integration with Audio-T’s back end systems.
 
The redesigned site will be a fully fledged e-commerce property, building on the initial success of their current online sales. However, Crafted Media plan to take the site to the next level with some innovative features for the sector, to help reach new customers with the impressive Audio-T brand. There will also be a focus on helping customers to make the right purchase by providing them with the quality and depth information that they need.
 
Ben Hockham, online manager for Audio-T said of the partnership:
 
“Crafted Media conducted a highly accomplished pitch to the Audio-T board supported by a detailed business case. The extent to which the proposed visuals surpassed our own high expectations ensured their selection for both this initial project and as our long-term digital agency partner.”
 
Brad Warwick, our commercial director commented:
 
“We’re not simply looking to supply our client with a new ecommerce website - The success of our relationship is going to be measured on the positive impact to the business as a direct result of increasing online turnover.”

If you’d like to learn more about Crafted Media’s ecommerce expertise, please contact Tom Griffiths or Brad Warwick on 020 7061 6216 or 01473 213222.