Crafted Media partner with Access, one of the UK’s largest business software companies

14/01/10

Access provides industry-leading modular business solutions, accounting software and consulting services to medium-sized enterprises. Recognising their well-deserved reputation for pairing powerful functionality with solid infrastructure, the consulting, software and solutions provider was recently voted best ‘Mid-tier software package’ at the 2009 Accountancy Age awards – the second year in a row they have won the award. In addition, they are also one of only a very select few vendors who have achieved Microsoft Gold Certified Partner status.
 
Access pursues extensive offline PR campaigns and company branding that has helped them develop and maintain their envious industry position. Whilst they currently operate a comprehensive website, they now wish to expand and promote their online brand to capture more visitors and increase sales leads, while ensuring close alignment with their nationwide brand image.
 
Crafted Media will provide tailored marketing expertise to help the company achieve these goals, including technical consultancy, content support, social media, user engagement and online management. Another area of support will be gaining maximum online coverage from their extensive offline marketing materials.
 
Ian Miller, Head of Search at Crafted Media, believes Access will benefit from a range of techniques that’ll increase their web-based coverage and push the company’s online image in the right direction.
 
“Access have built up a very strong reputation in their field by being very good at what they do, providing effective business software and solutions to the mid-market,” explains Ian. “By working closely with them we can develop their online brand alongside their business vision and build on the industry reputation that they have continuously and meticulously maintained. The search campaign we’re working with them on will generate more visitors, improve interaction with the brand online and generate more sales leads.”
 
Crafted Media can help advise you on the best ways to develop your brand online, using a combination of online marketing techniques and consultancy. If you have a vision that you want to see turned into an online reality, get in touch on 020 7061 6216 or 01473 213222.