Crafted Media develop reputable print services company’s web functionality

22/12/09

Balreed Digitec are a national company known for strategically delivering print, copy, fax and scan services to businesses of all sizes. Founded in 1977, the business boasts a solid reputation across a wide range of industries and display unrivalled consistency in their ability to consolidate a company’s print services to save them time and money. In an effort to expand their online presence, Crafted Media will head up a multi-faceted campaign to develop and market their services online.

The project looks to drive enquiries to the Balreed Digitec website and generate new business opportunities across the firm’s range of specialist products and services. The implementation of a dedicated content management system will allow the company to quickly and efficiently update their content, increasing the value of the website to potential clients. To enhance the potential of this solution, the website functionality will be completely integrated with the company’s internal systems. This will give Balreed Digitec the ability to provide up-to-the date information and product information across their full range of services.

Ian Miller, Head of Search at Crafted Media, thinks a combination of valuable content and an effective search marketing campaign will help develop the reach of Balreed Digitec’s brand and increase its potential to make valuable sales conversions.

“Companies of all sizes can benefit from increased coverage on the Internet,” explains Ian. “Balreed Digitec operate with a wide target market, and by enhancing the professional scope of their website and also its ability to compete for positions in the search engines, we give them the best potential to target the demographics most likely to require the specialist print solutions they offer.”

Crafted Media are specialists in developing bespoke systems that work with a company’s needs to allow it to adopt a more ‘heavyweight’ position online. If you’d like more information as to how we can apply our principles to your business, please get in touch on either 020 7061 6216 or 01473 213222.