Luxury fashion brand Suzannah launches interactive website

20/11/09

The new website of luxury fashion brand Suzannah went live yesterday, revealing a sleek layout showcasing the collection, paired with ecommerce functionality for customers to complete their order online. The company – well known for its luxury bespoke dresses made from beautiful Italian cloth – is owned and operated by Suzannah Crabb, who has worked for many of the world’s top fashion names including Karen Millen, Oasis and Espirit. The website’s design and development was undertaken in full by Crafted Media, to be followed by a full online branding and marketing campaign.

One of the key goals of the site’s release was to more quickly pair users with the garments they are interested in purchasing. Ultra high-quality images are used to convey a sense of the collection’s beauty, and the ability to easily search by garment type has also been added.
 
"Our development team have implemented a range of functional features to improve performance, including smart caching systems to enhance load times,” said Martin Brown, Technical Director of Crafted Media. “Another of the major enhancements we’ve made is a ‘recommendations add-on’, to help potential customers find dresses similar to the one they are viewing.”

With two major collections out per year, plus pre-Christmas and high summer mini-collections, Suzannah is certainly dedicated to developing and maintaining a strong fashion brand. Now that her website has gone live, a strategic online advertising campaign will develop the reach of her brand and tap into the most appropriate markets.

“We are particularly pleased to be working with a designer who understands the importance of online brand marketing for business success,” commented Brad Warwick, Business Development Director of Crafted Media. “Suzannah has a great idea of what and where she wants her brand to be. We have completely redesigned her website to fit in more closely with how she sees her business, and by working closely with her vision in the future we can help ensure our campaigns target the most appropriate fashion niches to build on the success already established.”

Crafted Media are specialists in taking your brand to market, wherever your business currently stands online. If you’d like to know more please give us a call on 020 7061 6216 or 01473 213222.