Prime online location for Apex Plaza

07/07/09

Following a previously successful search engine optimisation campaign for Apex Plaza which saw enquiries driven by the website lead to 65% of the remaining office space to be let in just nine months; PRUPIM approached Crafted Media to produce a completely refreshed approach for the website to coincide with a marketing rebrand.

Apex Plaza is a prime office development in the heart of Reading’s business district attracting firms such as HSBC and Ernst & Young to its well appointed spaces.

The new website was conceived by Crafted Media’s Chris Plowman who commented on the design:

"We felt that the clear focus of the site needed to be on the imagery of the building and it's facilities. We therefore devised a technique to have large scale, high quality images form the background to each page which meant we could show off the stunning architecture in a visually interesting & unique way."

With the new look and feel being warmly received by our client, the site is now in the capable hands of the Search Optimisation & Marketing team led by Head of Search, Ian Miller:

"ApexPlaza.co.uk has received a high volume of traffic for a number of years now through the optimisation work delivered by our search team. Our intention is to continue to build on past achievements and ensure that strong visibility is retained for both generic search terms and more specific phrases to ensure the enquiries produced are both high in quality and quantity."

----

Crafted Media are specialists in online property marketing; providing solutions for a wide range of clients including PRUPIM, Workspace Group, BNP Paribas Real Estate, Standard Life and Terrace Hill Developments amongst others.

To discuss your requirements, please contact Brad Warwick on 01473 344840 or 020 7061 6216.