Twitterings from inside Crafted Media towers

23/06/09

Twitter is one of the most powerful social media tools to emerge in recent times. The ability to speak directly to your brand advocates and build a following who receive instantaneous news, comments and information from your firm is not to be ignored.

For those companies wanting to use Twitter as a promotional tool however, beware. Very few Twits (a Twitter user) will be receptive to being broadcast unwanted information about every single piece of news you have. As with any medium so openly in the public domain, it is important to be careful about what is released and how you behave.

By engaging in conversation with your followers and listening carefully to what they have to say to you it will be possible to gain hugely useful insights into how your company is perceived. Opinions and ideas can be forthcoming!

Through monitoring your brand it is possible to see what people are saying about your company in real-time. If someone is being positive you can engage a discussion and build loyalty to your company and if someone is complaining it should be possible to be seen publicly to be helping out and solving an issue rapidly.

Those who benefit the most from Twitter naturally comes from those who understand how best to use it. If you would like to see your business benefit from the "Twitterverse", get in touch with us to discuss with our social media experts.