5 new site launches in quick succession
01/05/09
2009 has been a hectic time at Crafted Media so far. Just 4 months in and we've already moved offices to bigger premises in Ipswich town centre, recruited 2 new senior members of the development and search teams and have been launching new websites for our clients.
Over recent weeks, our studio team have output some rather beautiful new websites for a wide range of marketplaces including frozen foods, commercial & residential property, flower nursery and business solutions.
----
Millifoods are a multi award-winning producer of frozen foods with an upstanding reputation who were poorly represented both by an aging brand and a sparsly populated website without a clear purpose. Crafted Media's design team, led by Alice Wright produced a clever corporate identity and associated devices which provide personality and character to the newly created website. The results were greatly received Stephen Drew, Millifoods' MD.
----
First Choice Business Systems were already an existing client of Crafted Media through our search marketing division and had been impressed by the growth in their traffic levels since the relationship began. As such the team were invited to pitch for the website's redesign project with a focus on driving higher conversion rates and delivering a more succinct correlation between the company's various arms including the Group website, Office Interiors and Business Systems.
Following Creative Director Rob Doole's and designer Chris Plowman's production and pitch of new concepts, First Choice awarded Crafted Media the contract and the results of the recently launched new website are plain to see: a 14% reduction in bounce rate and increase of time spent on the website by each user by a massive 130%.
----
Triangle Nursery are a long-standing, family owned nursery firm providing wholesale flowers across the UK with a huge trade client base. The existing website provided little in the way of new enquiries, providing a fairly basic level of detail on the company's activity and scope.
Whilst retaining the established brand and corporate mark that the existing customers were familiar with, Crafted Media produced a softer approach to the interface, incorporating more emotive graphical items to compliment content produced internally.
Following the launch of the new website, the results have again been hugely impressive - so much so that paid marketing through Google Adwords PPC has been suspended whilst the new accounts team catch up. From a bounce rate of 60.71%, a much more respectable and effective 39.51% has been delivered; resulting in a sustained surge of new business enquiries.
----
Imperium Reading is a PRUPIM owned commercial property in the heart of the Thames Valley in Reading. Following a complete brand overhaul by local agency, Voyage, the refurbished building also required a refreshed approach to its website to closely follow the newly created brand.
Within a short timeframe, the Crafted Media design & development teams produced an online presence beffiting of the building's new outlook which is promoted through extensive use of wonderful internal and external photography.
----
Vaughan Blyth Homes are developers of residential property, established since 1950. Their existing website was somewhat cumbersome to update with details of the new developments and future projects and it soon became clear that a comprehensive content management system (CMS) was needed in order to simply promote and provide details on activities.
Crafted Media were approached by the firm's director, Bob Bloomfield, on a recommendation from an existing client.