JLT Gains Online Marketing Assurance

02/06/08

Creative agency, Crafted Media, announced today that it has completed the development of a new business website for leading insurance broker, Jardine Lloyd Thompson (JLT).

The new JLT micro site - www.jltbis.co.uk - is designed to provide the business sector with a “Plain English” approach to understanding insurance requirements.

“We believe that the success of any website and online marketing campaign lies in making sure that customers are able to find and access the website when and how they need to,” said Brad Warwick, business development director and co-founder of Crafted Media.

“That is why our creative team works very closely with both our technical and ecommerce teams to ensure their designs are not only attractive, but also available and easy to read across all platforms – from laptops to mobile phones.”

In order to meet JLT’s strict requirements, Crafted Media needed to incorporate several specific features into the design and build of the site, including access to a full audit trail of all versions of the site. The site also needed to be fully accessible to everyone, and adhere to the highest AAA level of web accessibility guidelines in relation to the 1999 Disability Discrimination Act.

“Against a backdrop of very competitive trading conditions it is vital that we, as a leading international provider of risk solutions and insurance services, remain ahead of the game when it comes to providing our customers with the right products to meet their needs,” said JLT’s divisional managing director, Mike Langton.

“We have been impressed from the start by Crafted Media’s work ethos and understanding of what we needed to achieve with the new website. The design and functionality of the website is exactly what we were looking for and I am looking forward to receiving customer feedback on the site,”