Crafted Media news archive
03/11/08 - Travel firms 'likely to increase SEO expenditure'
A recent study has revealed that the majority of travel companies are looking to increase the amount they spend on search engine optimisation (SEO).Out of 88 companies polled, more than half said that...
04/11/08 - Scanned files could improve SEO
Google has announced that it may soon be using new technology which will enable it to index scanned documents. Evin Levey, product manager at the search engine said in company blog, that scanned docum...
07/11/08 - Firms 'should optimise ahead of the holiday season'
Companies have been advised to optimise their websites ahead of the Christmas holiday season. According to search marketing firm Increase Visibility, the window of opportunity for altering web pages i...
14/11/08 - Yang is confident about online marketing in current economic climate
Jerry Yang, the founder and chief executive officer of Yahoo, has said he is confident that online advertising and search marketing will continue to flourish during the economic downturn. He identifie...
14/11/08 - SEO beginner's guide launched by Google
Google has launched a beginner's guide to search engine optimisation (SEO) to help companies create successful search marketing campaigns. According to Google's Webmaster Central Blog, one of the comm...
17/11/08 - Google launches on demand indexing
Google launched a new on demand site indexing feature for Google Site Search last week. In news that may be of interest to search marketing companies, this feature enables businesses to incorporate ne...
17/11/08 - A bad website 'does more harm than good'
A poorly-managed website that has not been updated for years may do a business more harm than good, experts have claimed. In an article for the Bradenton Herald, Cindy Ritchie observed that many emplo...
17/11/08 - 'Delete irrelevant content for a better website'
Professionals responsible for web design and search marketing should delete irrelevant content from websites, it has been suggested. According to Gerry McGovern, the more a site is simplified, the mor...
20/11/08 - Search marketing 'is effective for targeting consumers on a budget'
Search marketing can be an effective way of targeting consumers who are shopping online but limited to a tight budget, it has been suggested. According to Tessa Wegert at Clickz.com, ecommerce firms m...
20/11/08 - Web accounts for one-fifth of ad revenue
A recent Ofcom report has found that the internet accounts for one-fifth of the total ad revenue spent in the UK - news that might be of interest to people in search marketing. This was found to be th...
26/11/08 - Continuous SEO can boost ecommerce over Christmas
Companies looking to make the most of the boom in ecommerce during the Christmas period should ensure they conduct continuous search engine optimisation (SEO), it has been suggested.According to Steve...
26/11/08 - Expert identifies common SEO errors
An expert in the search engine optimisation (SEO) industry has identified several of the commonest errors made by firms establishing a SEO strategy.In an article on PromotionWorld.com, NarindaPal Shar...
25/11/08 - SEO 'is not influenced by PPC'
An expert in the search engine optimisation (SEO) sector has refuted the notion that it can be affected by a pay-per-click (PPC) campaign. Kevin Gibbons, director of search at SEOptimise, said it is n...
05/11/08 - 'Optimise the first 250 words of a press release'
Experts in the search marketing industry have advised companies sending out press releases to ensure that search engine optimisation techniques are employed in the first 250 words. According to Sarah ...
07/11/08 - 'Use SEO for long-term results, SEM for the short-term'
Experts have recommended firms to invest in search engine optimisation (SEO) services over the long term. Inserting regular keywords into content will enable companies to gradually build up their onli...
04/11/08 - Trying to get listed on Google? Send out a press release
Companies looking to improve their search engine rankings should start their campaign by sending out a press release to companies already listed by Google, it has been suggested. Experts at PromotionW...
05/11/08 - Property sector 'putting more money into online marketing'
Firms in the property industry are spending increasing amounts of money on online marketing, it has been claimed. According to New Media Age, companies are choosing to sell their products and services...
06/11/08 - Google guarantees 99.9% uptime
Google is aiming to attract more businesses and gain more search marketing customers by guaranteeing that they will get 99.9 per cent uptime from its Google Apps Premier Edition. If the firm does not...
10/11/08 - Themed websites 'may rank better in search engines'
Experts have suggested that one way to improve the ranking of a website is to build a substantial amount of content based on a similar theme. According to Promotion World, those involved in search mar...
10/11/08 - Keyword inflation 'will continue to grow in 2009'
Recent research has prompted experts to predict a continued interest in keyword inflation in 2009.Creative digital marketing firm Strange has released a report entitled Online Marketing Trends in 2009...
11/11/08 - SEO is 'cost effective'
Firms looking to boost their search engine rankings and increase traffic to their website should consider search engine optimisation (SEO), it has been claimed. According to MeriNews.com, SEO is a cos...
13/11/08 - Google releases Ad Planner with new features
Google has revealed the latest version of Ad Planner, which the firm claims has a host of new features and is available to anyone with a Google account. Those involved in search marketing will now be ...
18/11/08 - Blogs 'improve SEO performance'
Creating blogs for a website can help firms looking to improve their search engine optimisation (SEO) performance, it has been claimed. According to Rich Brooks, president of Flyte New Media, blogs of...
19/11/08 - SEO is the 'be all and end all' in the travel market
Search engine optimisation (SEO) has been described by an expert as the "be all and end all" in the current travel market.According to Sam Morris, account director at Latitude, SEO is import...
19/11/08 - Google pushes SEO possibilities
Google has announced that it is launching new voice-search capabilities for Google Mobile App on the iPhone - news that may be of interest to those involved in search engine optimisation (SEO).The fir...
20/11/08 - Flash or SEO 'is a tough choice no more'
Firms no longer have to choose between operating a website based on search engine optimisation or one with Flash content, it has been claimed. According to experts at SearchEngineLand.com, Flash acces...
21/11/08 - Google launches search-based keyword tool
Google has released a new tool to help people in search marketing to establish what keywords are most relevant to their site. The Search-based Keyword Tool (beta) begins by examining a firm's web page...
21/11/08 - Consistent site structure 'is important'
Companies considering a change in their web design have been advised by experts to keep the structure of the site consistent.Aaron Wall at Search Engine Land said that content management is one of the...
25/11/08 - Social network users 'are less tolerant of ads'
A recent study has revealed that people who use social networking services (SNS), such as Facebook and MySpace, are less receptive to online advertising. IDC conducted a survey which revealed that adv...
27/11/08 - Maximise SEO with 'good domain names'
Companies looking to improve their search engine optimisation (SEO) performance have been advised to acquire a relevant domain name. According to Liam Scanlan, founder of SiteLeads.net, the optimum do...
27/11/08 - 'Use analytics and keyword tracking in B2B SEO campaigns'
Companies looking to improve their business-to-business (B2B) search engine optimisation (SEO) campaign should track their keywords, an expert has suggested.According to Patricia Hursh of SearchEngine...
11/11/08 - B2B online advertising spend 'expected to grow'
A recent report has suggested that the amount spent online on business-to-business (B2B) services will exceed $1 trillion by 2012.According to the study by BuddeComm, online advertising spending will ...
12/11/08 - Search marketers should check for malware
Those involved in search marketing should ensure that sites are checked for malware before they are linked for search engine optimisation (SEO) purposes. According to Search Engine Journal, it is alwa...
13/11/08 - Search engine marketers 'need to avoid duplicating content'
An expert highlighting some of the potential errors people in the search marketing industry make identified duplicating content as a common practice.Carrie Hill noted in an article on SearchEngineWatc...
18/11/08 - Investment in websites set to increase
Companies are looking to focus their attention on websites over the next year, a study has suggested. According to Shape the Future, 58.9 per cent of UK businesses will be increasing the amount of mon...
25/11/08 - Press releases 'are becoming a marketing tool'
An expert has suggested that press releases (PRs) are becoming a too for marketing purposes, rather than a method to provide information - news that may be of interest to those involved in search mark...
27/11/08 - RemedyOne releases new content management software
RemedyOne has launched a new version of its Content Management System (CMS), called Cactus 3.8 - news that may be of interest to professionals involved in web design or search marketing.The applicatio...
28/11/08 - Footer links 'may be detrimental to SEO'
Using footer links for search engine optimisation (SEO) may be detrimental to a search marketing campaign, it has been suggested. According to experts at SEOmoz.org, Yahoo recently said it may devalue...
28/11/08 - Half of marketers use SEO in PR
Recent research has revealed that more than half of marketing professionals have adopted online public relations (PR) practices. According to Citigate Dewe Rogerson, 51.4 per cent of experts have chos...
28/11/08 - Keyword selection 'crucial to success'
Ensuring keywords are as specific as possible is one of the most important factors in successful search engine optimisation (SEO) for small businesses, according to a marketing author. Issues such as ...
26/11/08 - Small businesses 'should install Google Analytics'
The top web design tip for small businesses is to install Google Analytics on their site, according to an expert. Carrie Hill of Search Engine Watch, said it could be the most crucial piece of softwar...