Crafted Media news archive
05/09/08 - New marketing channels 'offer challenges'
Marketers who opt for new media such as social networking and video as part of their online campaigns are increasingly facing obstacles to success in the form of a lack of measurability.This is accord...
16/09/08 - Online advertising set to boom
Experts in the sector have stated that companies are likely to significantly increase the amount spent on internet advertising in the next year. According to the European Interactive Advertising Assoc...
11/09/08 - New websites used to combat rumours
A growing number of businesses are employing web design professionals to create sites that tackle rumours and speculation about them on the internet, according to Brand Republic.The news source states...
16/09/08 - LHC dominates UK top search terms
The phrase "large hardron collider" was the one of five related terms to appear in the UK top search terms last week.Both "big bang" and "black hole" were also popular se...
26/09/08 - MySpace Music launched
Social networking site MySpace has launched its new music initiative which it hopes can provide an alternative way to acquire music online. According to Adweek.com, 120 million users willl be able to ...
10/09/08 - Web users 'less reliant on generic domain names'
Internet users do not rely on generic domain names as a way of getting around the web as much as they used to, an expert has said.According to John Dunn, editor of Techworld, businesses embarking on a...
23/09/08 - Financial problems dominate top search list
The top ten most popular search terms rankings in the past week was dominated by credit crunch related phrases. Only three other searches made it into the list, with Ryder Cup getting the top spot wit...
23/09/08 - Microsoft widens access to its engagement mapping reporting tool
Ecommerce sites may be interested in Microsoft's recent announcement that it will be widening the availability of Engagement ROI to all Atlas clients.Engagement ROI is a product designed to report on ...
18/09/08 - Yahoo! offering personalised home page
Yahoo! has started to offer its users a new revamped home page with a number of features that the company hopes will make it more personalised for each user, news which may be of interest to those inv...
17/09/08 - Google Sites top the rankings
The internet traffic figures for August show that Google remains the leader ahead of Yahoo! and Microsoft in second and third respectively.Statistics published by comScore show that Google Sites were ...
09/09/08 - Study suggests web users visit few sites
New research has indicated that internet users generally visit a tiny percentage of the websites in existence, despite the increasing availability of a range of information.The study, conducted by Hew...
09/09/08 - Experts debate creativity in online marketing
Marketing experts have been debating the question of whether internet advertising - including search marketing - requires creativity to be successful.A recent discussion organised by the Internet Adve...