Social networks 'could provide boost for ecommerce'

21/11/2008

A recent survey has revealed that consumers are increasingly turning to social networks for advice on purchases - news that might be of interest to ecommerce firms.

Conducted by Harris Interactive on behalf of Volusion, the study showed that over one-quarter of people believe that watching comments on various items may encourage them to shop on social networks.

Almost half of the respondents said that ease of use was an important consideration when choosing an ecommerce firm to shop with.

Some 50 per cent asserted that they would be more likely to make purchases on the internet if there were special online-offers.

Kevin Sproles, chief executive officer and founder of Volusion, said: "Beyond easy navigation and check out, consumers want online shopping to be integrated with the way they communicate with their peers."

Consequently, ecommerce firms revamping their web design may wish to include social networking features in their new site.

A report conducted by iPerceptions indicated that ecommerce firms are losing about one in every two customers who access their sites with the intention of buying, but cannot do so due to difficulties in completing their shopping tasks.