Flash or SEO 'is a tough choice no more'

20/11/2008

Firms no longer have to choose between operating a website based on search engine optimisation or one with Flash content, it has been claimed.

According to experts at SearchEngineLand.com, Flash accessibility programming allows marketers to create two versions of a website, one being a Flash-based interactive page and the other an HTML text-based version for search crawlers.

This means that those involved in web design can get the best of both worlds, making an aesthetically pleasing page, which is ranked highly in search engines.

Dan Morris, at SearchEngineLand.com, said: "Understand the keywords your target market is searching for, and feature them in the messages within your Flash content."

He noted that if replicated in Flash replacement content, the keywords could help drive potential traffic to the website.

Emphasising language over images was another tip from Mr Morris, who said that Flash content should be replaceable and recognised by search engines.

In related news, Google Analytics now enables companies to track the performance of Flash websites.