Firms 'should properly test web design'

18/11/2008

Companies have been told to properly test their websites to ensure that consumers can navigate them easily.

According to experts at clickz.com, the entry point of a website is crucial and it is important to funnel traffic into conversions.

This can be done by tailoring pages based on visitor search terms, traffic source, first-time versus returning visitor and weekend versus weekday traffic.

The online portal suggests that during an economic downturn consumer behaviour changes.

It may take buyers or clients up to three visits before they are converted during strong economic times.

However, it the current financial climate it could take as many as eight visits to the before traffic is converted into a customer or another action.

Tips from an expert on websitehelpers.com advise firms to ensure that each page on a website has something valuable to offer.

Michael Bluejay, writer for the site, says that this could be more important than the actual design of a firm's online portal.