A bad website 'does more harm than good'

17/11/2008

A poorly-managed website that has not been updated for years may do a business more harm than good, experts have claimed.

In an article for the Bradenton Herald, Cindy Ritchie observed that many employers view a website as a "necessary evil", rather than as a useful tool.

This means that they do not pay enough attention to the web design or search engine optimisation methods that could draw in traffic, she argued.

Ms Ritchie said: "There's a huge likelihood that the owner isn't web savvy, is resistant and has no idea what the site is costing his business. And therein lies your problem."

She added that companies should ensure that their sites are optimised for search so that search engines and local people can find the business and its services online.

Mel Carson, from Microsoft's advertising team, recently stated at a conference in Las Vegas that pay-per-click advertisers should try to get exposure on a variety of different search engines, reports BusinessFeet.com.