'Use SEO for long-term results, SEM for the short-term'

07/11/2008

Experts have recommended firms to invest in search engine optimisation (SEO) services over the long term.

Inserting regular keywords into content will enable companies to gradually build up their online presence, reports emailwire.com.

However, businesses that require short-term results could find that investing in search engine marketing (SEM) is advantageous.

Rich Kahn, chief executive officer of eZanga.com, suggested that while SEO is a long-term strategy, it can be crucial for the survival of a firm.

He added: "SEM, on the other hand, can have very rapid and measurable results for a business if they know the details of how the systems work."

SEO expert Sarah Evans writing at web resource Mashable, said companies should avoid using too much jargon in press releases.

She advised that firms use popular search terms in their press releases and could use old-fashioned technique of getting someone outside the industry to proof read content, before it is sent out to ensure it is accessible to lay readers.