SME's turn to search marketing

31/10/2008

Increasing numbers of small and medium-sized enterprises (SME) are looking to search marketing to boost their businesses, it has been claimed.

According to BrandRepublic.com, firms with smaller budgets can still achieve a good level exposure by using the internet.

Experts cite the example of Foneshop, a retailer of mobile phones that managed to boost sales by up to 56 per cent in one day after adopting a search marketing strategy.

The online portal stated that by making use of search engine optimisation and search engine management, companies can drive more traffic towards their websites.

It noted that the payment structure for search engine management is similar to that used by the Yellow Pages and consequently could be good for those looking for a cost effective marketing strategy.

Mark Mitchell, head of search at OMD Group, commented: "Understanding customers and where the traffic is coming from is an integral part of growing a business in the digital age. Search is not just about generating leads."

Recent figures released by the Internet Advertising Bureau revealed that spending on online advertising has grown during the economic downturn and this could continue through the next few months and years.