SEO 'can get an Oxford Street shop front for a minimal cost'

27/10/2008

Companies looking to improve their online presence during the current financial crisis may find marketing online using search engine optimisation (SEO) will be a cost effective way to boost the business, it has been claimed.

According to Matthew Rushton of the Daily Telegraph, his company ranks highly on Google using one word related to his business but not with another.

However, he says that this can be easily changed by investing money in SEO.

Mr Rushton commented: "If a few hundred quid will get me the virtual equivalent of an Oxford Street shop front, that's money well spent."

He note that while it is possible to do it himself, he prefers to hire a separate company to do the work "in one hit".

This, he says, prevents it from becoming a distraction from other key aspects of his business that he needs to see to.

In related news, experts at SearchEngineOptimizationJournal.com recently stated that pay-per-click advertising can be a useful way to test keywords.