Yahoo sets up local geo-targeting for PPC advertisements

22/10/2008

Yahoo has announced that it will be adding local geo-targeting to its pay-per-click (PPC) advertisements.

This new function will enable those involved in online and search marketing to target consumers more precisely, according to Yahoo.

Geo-targeting analyses search queries, the internet protocol address and some other information to establish which ads should be shown to each user.

Previously, this type of function was limited to the US where advertisers could target the whole country or individual states.

Under the new scheme, this has been focussed even further, allowing the targeting of specific ZIP codes, a particularly useful tool for businesses looking to target specific areas of a highly populous area.

Experts at JumpFly noted that those with PPC campaigns should take into account the potential seasonality of the market.