Web design crucial in ecommerce

15/10/2008

Those looking to set up a successful ecommerce website should make sure that their web design is professional looking, it has been claimed.

According to Joel Sussman of PromotionWorld.com, online consumers are "generally pretty savvy" and will quickly be able to establish whether or not a site looks professional and is competitive.

Companies not capable of producing a high level of web design in-house are advised to employ an ecommerce website development company that have a record of creating visually appealing and well organised online stores.

Once set up properly, Mr Sussman says that an online store could be a particularly attractive option for many entrepreneurs as it enables them to appeal to a wider clientele and avoid employing large numbers of staff and purchasing or leasing premises.

In related news, Google has recently integrated ecommerce into its YouTube video site by putting in links to stores such as Amazon and iTunes.