Online advertising expanding during credit crunch

10/10/2008

The amount of money spend on online advertising is continuing to rise despite some firms being forced to cut back on spending due to the current financial climate.

At least these are the findings of the Internet Advertising Bureau (IAB), which noted that spending on television and press ads are falling, reports businessfeet.com.

Paid-for-search is a rapidly growing feature of internet advertising. Spending on this grew by 28 per cent in the first half of 2008, taking its total value to £981 million.

This represents 58.8 per cnet of the total amount spent on online marketing. According to experts at businessfeet.com, this is because this form of search marketing enables firms to establish how successful their campaigns are.

Despite this, Guy Phillipson, chief executive of the IAB, warned that "online is not immune".

He continued: "[Advertisers] are also increasing their investment in paid-for search marketing because it delivers measurable returns on investment."

In related news, experts at servicewrap.net advise firms trying to weather the financial downturn to avoid cutting back on their search engine optimisation as they will need a strong online presence to survive.