Automated SEO and SEO consultants 'can coexist'

08/10/2008

An expert in the industry has stated that search engine optimisation (SEO) software should be "embraced" not feared.

In an article on WinningtheWeb.com, Gyutae Park, an SEO consultant, says he believes that SEOweb design can be aided by automated tools but will not replace human expertise.

He comments: "The fact of the matter is that "do-it-all" SEO software and SEO consultants can easily exist in harmony."

Mr Park goes on to state that tools such as this cannot compare with the services of an SEO professional, but accedes that better tools could yield better results.

In addition to this he points out that increasingly easy-to-use tools for SEO will create greater competition and subsequently, a greater demand for experts in the field to make companies stand out.

A recent survey found that 90 per cent of retailers in the US believe that SEO is the most important e-commerce tool, along with site search and email marketing.