Firms should 'use multilingual SEO'

06/10/2008

Companies should utilise multilingual search engine optimisation (SEO) to boost the volume of international traffic to their websites, according to an industry expert.

Greig Holbrook of e-consultancy.com notes that failing to accommodate other languages excludes 95 per cent of the potential market for products or services.

He added that careful use of SEO in other languages can enable firms to target a particular cultural and national demographic.

To illustrate this fact he points to the fact that 147.1 million Chinese citizens engaged in e-commerce, a larger volume of people than exists in total in all but the top eight most populous countries in the world.

Mr Holbrook commented: "Think about it as a simple mathematical problem. Nearly three-quarters of the world does not use the internet in English."

Companies looking to improve their SEO may wish to consider article exchanges with other firms, as this may improve rankings by creating a higher volume of keywords and greater number of links, according to SEO-writer.com.