Video reviews launched

29/09/2008

A leading consumer website has announced it is to begin using video product reviews.

IPC Inspire-owned TrustedReviews.com has long offered the public written opinions about new computer, electronic and telecoms equipment.

In a move it claims will offer more opportunities to online advertisers, it has now launched a new video channel, which will carry three or four short films each week to complement the existing product reviews.

TrustedReviews.com's editor Riyad Emeran expects the new feature to prove popular with the website's users.

"Video allows us to show aspects of certain products or technologies that are hard to convey in words and pictures, thus giving consumers an even better understanding of each device," added Mr Emeran.

A recent report by E-consultancy detailed how important reviews are becoming to e-commerce companies, as it discovered that 62 per cent of online shoppers intended to consult product appraisals from consumers before making future purchasing decisions.