Search marketing experts advised to use dynamic text

18/09/2008

Companies using keywords should try using dynamic text in their titles to encourage potential clients to click on their ads, it has been claimed.

In Tina Keheller's blog on Microsoft's website, she said that using keywords in titles in this way could make people more likely to click on adverts.

Ms Keheller commented: "They'll also see all the cool things you’ll do for them in appreciation for giving you their business."

She added that having a well-developed keyword list to help "trigger ads" so that they would come up more regularly.

A combination of search engine optimisation and properly placed keywords in the titles could provide a boost for businesses, particularly ecommerce companies looking to make the most of the holiday season.

Last week the most popular search on Google in the UK was "large hadron collider". In the list of the top ten, there were three other variations on the scientific breakthrough.