Businesses 'should have corporate blogs'

15/09/2008

Experts have stated that there are a number of advantages to setting up a corporate blog.

Adding this feature to a company website can help to increase search engine visibility by providing fresh content for Google, reports e-consultancy.com.

The online portal stated that if a blog is regularly updated, it can prove to be an excellent search engine optimisation (SEO) tool.

If competitors do not have a blog, setting one up could give firms an advantage over them in terms of SEO.

It may also provide a useful link between consumers and the firm, allowing the business to view how it is perceived by clients and to communicate important issues to them when necessary.

In addition, experts at the site asserted that a blog may be an ideal way to get information to investors and journalists who do not wish to look through vast numbers of press releases.

Tips given on SEO at the International Marketing Conference advise companies to make sure that page titles are optimised for searching, reports fundfindr.tv.