Spending on search ads 'to stay strong'

05/09/2008

Spending on certain forms of search engine marketing looks set to remain relatively strong next year, according to a JPMorgan analyst.

The company's Imran Khan has cut his forecast for the overall internet advertising industry, but has pegged search marketing to stay at roughly the same levels of spending as this year, paidcontent.org reports.

Search ad spending will grow by 27 per cent this year, while 2009 will bring an increase of 26 per cent, the analyst said.

Mr Khan also predicted that more marketers will move to performance-based ads in the near future, suggesting that search will continue to grow at the expense of display ads.

The forecast follows a recent E-consultancy research report suggesting that UK spending on search engine marketing - including search engine optimisation - will continue to grow this year, albeit at lower levels than seen in previous years.