Green e-commerce site launched by eBay

04/09/2008

Popular auction website eBay has launched a new online marketplace aimed at offering ethical goods to customers, those interested in e-commerce web design may be interested to read.

Worldofgood.com sells products created from recycled or natural materials, as well as organic goods and items made by people in developing countries.

The website makes use of a verification system where its sellers and products are accredited by organisations such as Transfair USA, Co-op America and Aid to Artisans.

Blogs, articles, discussion boards and question-and-answer forums are also available on the website.

"Regardless of the social causes most important to consumers, they can easily shop for items according to a variety of different attributes, allowing them to customise their shopping impact," commented Robert Chatwani, general manager of Worldofgood.com.

The Centurion Luxury Living Index recently suggested that a growing number of affluent consumers are spending more on ethical goods, the Independent reports.