Spending on mobile CMS estimated to rise

01/09/2008

Global expenditure on mobile content management systems (CMS) will push past the $8 billion (£4.4 billion) mark by the end of this year, a new study by Insight Research Corporation has predicted.

According to the report, expenditure on tools for managing mobile content will rise as video production companies, TV broadcasters, music and electronic game publishers, content aggregators and telecoms carriers seek to capitalise on growing usage of mobile services by consumers.

Furthermore, the next five years will see a shift away from device-specific mobile CMS towards systems capable of republishing a variety of content across multiple channels, the study suggested.

This comes after Nielsen Mobile published a report last month showing that email and search are the most popular website categories for European users accessing the web via their mobile phones, web design specialists may be interested to read.

"When content becomes reusable across multiple delivery channels its value increases enormously, which will foster investment in developing the next generation of content management tools," Robert Rosenberg, president of Insight Research, explained.