Top keyword tips for SEO campaigns

19/08/2008

Companies looking to boost website traffic through search optimisation may want to heed advice offered by expert Damon Segal.

Writing on realbusiness.co.uk, Mr Segal recommended the use of keyword research tools to see what exactly consumers are searching for in specific sectors and tailoring content to include these terms, citing Google's Hot Trends application as a potential source for marketers.

He also advised businesses to consider optimising key terms for misspellings, as well as including a high density of keywords on each web page.

"If someone offers to optimise your website, asks you for the keywords but doesn't come back to you with suggestions for most-searched keywords – be suspicious," Mr Segal stated.

"Without the research you really just won't know the right keywords."

A recent MarketingSherpa report showed that spending on search engine marketing campaigns has risen globally by 30 per cent this year.