Blogging 'a great way of boosting online marketing'

12/08/2008

Businesses looking to enhance their online presence may want to consider incorporating a company blog into their website design.

This is according to experts speaking to the Telegraph, who asserted that such blogs can be an ideal way of keeping in contact with customers and building brands online.

Blogger Oli Barrett told the newspaper that online journals can do much to create goodwill towards the business in question.

"Business owners could see it as an opportunity to share the latest news about their company or be seen as a leader in their industry, sharing their thoughts," he remarked.

The expert went on to add that the company blog could also build an image of the company being able to spot new trends and draw people's attention to these.

A recent Gartner report identified microblogging - the platform used by services such as Twitter - as one way in which companies could add value to their social media strategies in the future.