Lead generation report released

30/06/2008

E-consultancy has published its report on online lead generation, with results showing that search and email marketing are still the most common forms of lead generation.

The report was based on a survey of 600 digital marketers and showed that natural search (79 per cent), email marketing (75 per cent) and paid search (71 per cent) were used by the majority of respondents.

It also found that pay per click (PPC) received a third of online budgets while search engine optimisation (SEO) commanded only 15 per cent.

This is despite 52 per cent of respondents agreeing that SEO is "very effective" while only 48 per cent felt the same way about PPC.

With this imbalance between perception and spend, it would be reasonable to assume that SEO spend will begin to creep up as savvy marketers convince their budget-setters that search engine optimisation offers a good return on investment.