Green advertising proves popular

17/06/2008

A green advertising campaign informing clients of your business' green credentials may prove more successful than you think, according to a recent study.

"The Green Marketing Study" by Opinion Research found that 60 per cent of online buyers questioned felt that it was either "extremely" or "very" important that companies were environmentally conscious.

Chief executive officer of Burst Media Jarvis Coffin says environmental issues are a good way of attracting interest to a site.

"Green can do very well online. It's a topic that people get very passionate about and there are few barriers to entry," he said.

"If you have a bone to pick about, say, plastic recycling, you can start a Web site and, in a year, you might have 75,000 visitors."

One example of a successful green campaign is The We Campaign, launched by Al Gore, which draws attention to the environment through video ads, display ads, email, social networking, viral marketing and mobile outreach.