TradeDoubler appoint Vizeum partner as MD

05/06/2008

Global digital marketing company TradeDoubler has appointed Vizeum managing partner Ben Wood as managing director.

Mr Wood was recently appointed chair of the IAB affiliate council and will look to maintain and grow TradeDoubler's position in the UK market, including in the ad networks and pay-per-call areas.

He said he was looking forward to the challenge and hopes to make an impact in his new role.

"At a time when client budgets are under increasing scrutiny, I am passionate about the opportunity to drive integrated ROI-focused campaigns through the TradeDoubler product portfolio," said Mr Wood.

He follows new client services director Lara Kelly, who joined the company recently from News International and will head up TradeDoubler's 37 person client services team.

Ms Kelly was formerly News International's head of e-commerce and also managed online retail and travel strategy and client relationships for the Orange Portal