A Baby C

Recognising a growing market in young children's chairs and buggies ABabyC
saw a need to make its presence in the online marketplace and approached Crafted Media to develop a strong brand. Offering a direct to consumer store and with a mind to fair pricing the client required a friendly and approachable look that inspired trust, confidence and was sympathetic to a predominately female customer base.

The solution was a brand which relects a young, happy and innocence feel. Taking inspiration from children’s building blocks and maintaining a simple colour scheme the logo has weight and clarity but still having a soft tone of voice.